Insights

Thinking on positioning, pipeline, and how technical firms grow.

Observations and frameworks from working alongside AI consultancies, transformation firms, and technical advisory practices.

Essay 01 Positioning 7 min read

You are more general than you think.

What sharp positioning looks like in AI consulting, and why most firms miss it. A pattern observation from reviewing close to twenty AI consultancy websites over the past month.

Essay 02 Strategy 8 min read

A campaign expires. A system compounds.

Why most B2B agencies sell tactics in isolation, why that pattern fails for AI consultancies specifically, and what a connected system looks like instead.

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